sneaker academy

The latter part of the 20th century and the first part of the 21st century was all about celebrity endorsements and limited editions. Nike Jordan brand released retro editions of the classic Air Jordans and continued to release new models. Bill Bowerman, father of Nike Inc. died in December 1999, but Nike kept going strong to release a revolution cushioning system called Nike Shox. Reebok, in a bid to strengthen their sales, forms an unheard of partnership with various music artists to create their Sound and Rhythm line.